It is essential to measure success in content marketing statistics. With 98% of marketers using it, written content is the most common form of online advertising. Organic social media and email are the most used forms of content marketing. A strategy is essential for content marketing. Successful measurement of results will be a key part of any strategy. These are some important content marketing statistics to remember.
Images on blog posts get 94% more views
Buffer, an online social media scheduling platform, recently discovered that top-ranking blogs featured on average one image for every 350 words. This is good news for those who want to increase their audience's engagement and stay on their website for longer. Images in content are a great way of linking paragraphs and clarifying ideas. Images encourage interaction and tone by highlighting tone.
You can increase your view-through rate up to ninety percent by including images in your content. Research has shown that images have 94% higher views than posts without. Images increase traffic to your content and make it more accessible for your readers. Images should reflect your brand and be optimized for search results. You can also add multiple images to a post.
Blog posts that contain long-form content are more likely to be shared on social media
Longer posts are more likely to be shared on social media than those with shorter content. BuzzSumo studied the impact of long-form content on social media. It found that articles more than 1000 words got almost twice as many likes and tweets as those with shorter descriptions. The study also found that longer content is more likely than shorter to engage readers. Google rankings are influenced by the quality of inbound links.
Another way to boost social shares of your blog posts with long-form content is to promote it through your existing content. It's a good idea review old content and look for links to it. The content that performed well can help your new content gain traction. These are effective ways to promote long-form contents:
Video blog posts get more social shares
Video can be a great way to drive traffic and increase engagement. Video content can be a great way to ignite your marketing campaigns. To increase traffic to your blog and social sharing, video content can be integrated into it. Learn how to incorporate videos into your blog posts. Here are five fantastic blog posts featuring videos. A video embedded in a blog post will double its social reach by tenfold!
Engaging videos can increase your chances of being seen on Facebook's News Feed. Facebook assigns a relevancy scoring to each story. This means that stories that are relevant and interesting to your audience will be the first to appear in your News Feed. Aiming to get more views for your videos, you can include a call-to-action at the end of the video, which is the "virtual handshake" you exchange with your viewers. It's a great way for your video to be noticed by using a simple phrase like "to read more, click here".
FAQ
What does it mean to be a Content Strategist
A content strategist helps brands tell stories by crafting engaging messages that connect emotionally to their audiences. They are storytellers who tell brand stories that inspire people to take action and make them more effective.
Content strategists are skilled at creating strategies that will engage customers and prospects. They combine storytelling and data analytics to create experiences that encourage customers to visit stores and buy products.
They know how to incorporate social media platforms into their campaigns. They also use technology tools like virtual reality and video to create powerful customer experiences.
A content strategist is responsible for translating these ideas into concrete plans that marketers can implement. This includes content creation for various channels, such as television and print, creating creative briefs and managing budgets.
Is a Content Marketing Strategy right for me?
If you are clear on what you want, then a Content Marketing Strategy can work for you.
But if you're unsure where to start, here are some questions to ask:
Does my business need to communicate something specific? Is it better to communicate with a broad audience?
Is it better to generate leads or convert visitors into buyers?
Am I trying to promote one product or multiple products?
Am I interested in reaching people outside of my industry?
A Content Marketing strategy will be the right choice if you answered yes to any of these questions.
How many hours per week should I spend on content marketing?
It all depends on what your situation is. It may not be necessary to invest much time in content marketing. You will need to spend at least an hour a day if your goal is to increase traffic to your website.
Why do I need to have a Content Marketing Strategy. Why not just post social media updates or send emails?
There are two main reasons that you might ignore a Content Marketing Strategy.
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You may believe that email marketing or social media posts will be enough to get people talking and sharing your brand's story.
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You might think that posting on social media or email marketing is impossible if you haven’t tried it.
Both of these assumptions are false.
Email marketing and social media posts can be great ways to communicate with customers and prospects. However, these are not sufficient.
A single email campaign won't be enough to help you achieve your goals. You need to integrate it with a larger strategy. It won't be enough to just post on social media. They should be part a bigger plan.
This is where a Content Marketing Strategy can help. This strategy will help you manage the content creation process.
This will allow you to focus more on the essentials of running your business like growing your audience or increasing conversion rates.
Even though Content Marketing Strategy has many benefits, it doesn’t make it easy.
However, a strategy is a key to success.
How does content-marketing work?
Content marketing works when you create value-added, engaging content.
You build relationships with your audience by providing useful information, solving problems, entertaining, or engaging them. Positive messages from brands that they trust and know are appreciated by people.
Things that are interesting to them are what people enjoy reading. If you write interesting content, readers will continue to return for more.
Your content should drive people to take action - whether buying your product, signing up for your newsletter, visiting your website, or sharing your article via social media.
A compelling copy is the key to effective content marketing. It should engage your target market, and provide them with the information that they require.
Statistics
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
Content Marketing Tips: Infographic Creation Tips
Infographics make complex concepts simple and easy to understand. Infographics can be used to communicate your message.
You'll need design software such as Adobe Illustrator or Photoshop to create an infographic. These programs can be used for drawing out shapes and elements to represent data. After that, you can add fonts and colors to make it look professional. Once your design has been created, you can start uploading images from Unsplash/Pixabay to incorporate into it.
Check out existing infographics online to get some ideas. A picture of a food Pyramid could be used to show how many calories each food has. Or you could look at how many sugars are found in soda pop and replace that number with a picture from a Coke bottle.
Once you've designed your infographic, you can share it through social media channels like Facebook and Twitter. This allows people to learn more about the concept, even if they aren't familiar. Include hashtags if you plan to share your infographic via social media platforms. This will allow others to see what you're talking. Users can follow along with specific conversations using hashtags.
An infographic is a shorter version of a blog post. An average blog post will be between 2000 and 5000 words. An infographic, however, only needs 500 to 1000 words. That means you can get more information across in less space.
Remember that not all viewers can read small font sizes when designing an infographic. You should use large fonts for your infographics. Don't rely too heavily upon color. Make sure all text is legible.
Here are some other tips.
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Choose an Infographic Design Template. You can find many templates online or in printed formats. Canva and Piktochart are some of the most popular.
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Create your Infographic. Use the template to create your infographic. You can use whatever media is most appropriate for your audience. You might use photos of local restaurants to create an infographic about the best places in Seattle.
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Add Text. Add text once your infographic is created.
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Add images. Your infographic can also include images. These images can include charts, graphs and icons. Make sure the picture is relevant to your topic before you add it.
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Make it interactive. You can add interactive elements, such as maps, buttons, and links. This will make it easier for your audience to interact with you.
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Share. Share your infographic with others on social media such as Facebook, Twitter and LinkedIn.
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Measure. Your infographic's performance. Did people click through to your website? Are they signing up for your email newsletter? Was your infographic received well by them?
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Improve. Do you think there are ways to improve your infographics Do you think your infographic could be better?
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Repeat. Do this again!