When planning your social media marketing strategy, there are many things you should consider. The most important elements to consider are Metrics, SMART goals, Platforms, Time commitment, and the type of audience you plan to reach. A content planner is a great tool for planning content and posting on specific days. A content calendar is a great way to plan for major holidays and other important events. Here are five things you need to remember when creating your social-media plan.
Metrics
You can use metrics for social media planning to set goals, monitor the performance of your social media content and analyze the results. This will let you know what works well and what doesn’t. You can track metrics such as engagement rate and conversion rates to see if your social media campaigns are producing the results you want. Engagement rate is the percentage that your posts are liked or commented on by followers. Conversion rate is the percentage that users take the desired action, such a request or purchase.
Engagement metrics can be extremely useful in social media planning. These statistics can help you to decide the effectiveness of posts and the frequency that you should post content. Understanding the level of engagement will help you strategize better and maximize your return-on-investment (ROI). In the first place, you need to measure how well your audience remembers your brand. Because they allow you to make memorable ad copy, and post material, brand recognition metrics are very important.
SMART goals
For social media marketing planning, the SMART framework is a good way to establish your goals. You should set clear goals so you can concentrate on reaching them. If you only have an idea of the goals you are trying to achieve, it can be difficult to determine how to tailor your strategy. Also, it is hard to track vague goals because they don't answer all the questions. In contrast, a specific goal will answer more questions.
Begin by assessing how your audience is engaging with your content. Are they engaged? Are they aware of who you are? Set SMART goals for each channel if they don't know who you are and what you offer. These goals can be easy to achieve but can also lead to a rabbithole if they're not done correctly. These questions will help you ensure that your social media strategy is on the right track. You'll be more likely focus on these questions to help your business grow.
Platforms
Whether you're looking for a tool to plan and publish your social media content for multiple networks, or you're simply overwhelmed by the sheer number of options available, platforms like ContentCal are a great place to start. ContentCal has powerful compose boxes that allow you to create and publish social content. It is a great tool for distributed agencies and organizations that can set up custom workflows to approve content.
PostPlanner is a great platform for scheduling social media posts. It has a full suite of scheduling tools, including tools to queue posts across various social media networks, blogs, and mailing lists. Smart queues, which recycle best-performing content according to user engagement, can be used. RSS feeds can also be connected to enable you to post relevant content to multiple networks. PostPlanner can allow you to manage all social media accounts through one platform.
Time commitment
It takes time to get the best out of social media. You may want to start with platforms that allow you to share quick content such as Facebook, LinkedIn, Twitter, Instagram, or YouTube. You may need to commit more time depending on the content you wish to share. The number of channels and the amount of communication you wish to have on each will affect how long it takes. These are some tips that will help you manage your time on social media.
Start by setting measurable goals. You need to establish concrete goals if you want to have a significant impact on a platform. Then, set expectations with stakeholders. You might find it difficult to keep up with the task if you don't set a time. Social media marketing is crucial to your success. To measure your progress, you will need to have goals.
FAQ
What is the cost of hiring a content strategist to create content?
There are many agencies and freelancers that can provide content creation services at affordable prices. Some companies pay more for the experience of the person who is working on the project.
How do you make content that is good?
The best content should be engaging, informative, and shareable. The best content should have a clear call-to-action, such as a button or link to allow readers to sign up to a free trial, learn more about a product, and/or purchase something from you site. Also, visuals can be used to easily share your content across different media platforms.
What should I do to get started with content marketing?
Your audience is the first step. Who are they? What are their needs? What can you do to help them? Knowing who you are writing for will help you decide where to put your efforts.
What is the best Content Management platform?
There are lots of different platforms available today. Each platform has its own pros and cons. Here are some popular options:
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WordPress - Easy to set up and manage. A great community of users.
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Wix - Setup and maintenance are easier than WordPress You don't need any technical knowledge.
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Squarespace - The best option for people who have a website.
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Blogger - Free blog service
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Medium – A place for writers and artists to share their work.
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Instagram – An image-based platform.
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LinkedIn – A networking tool.
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Facebook - The social network.
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YouTube – Video sharing platform.
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Pinterest - Image-based platform.
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Google Analytics: Track visitor behavior.
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Hubspot – Email marketing software.
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MailChimp: Email marketing software.
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
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How To
Why should you create a Content Marketing Plan? Why not now?
You may feel overwhelmed when you first get started with content marketing. However, it's possible to not tackle all the tasks at one time. Start small.
You should start with just one thing at a given time. If you try to do too much at once, you risk spreading yourself thin and not making progress. Instead, focus on one thing at a time until you've mastered it.
Start small. Do not worry about perfectionizing every aspect of your content-marketing plan. You should focus on one part of content-marketing at a time. As you get more comfortable, you'll naturally expand your efforts.
Learn from past successes. Your social media following and reputation are already established. Why not use your existing network to help you grow? Reach out to influencers in your industry and ask if they'd be willing to promote your content. Or, create an event and invite bloggers to attend.
Start somewhere even if you've never made content before. Begin with something simple. Maybe you'll write a blog post, launch a webinar, or even just host a live Q&A session. No matter what, you should measure its success.