Content marketing stats are essential for measuring success. Written content is the most popular form of online marketing, with 98 percent of marketers using this method. Email and organic social media are the second and third most popular forms of content marketing. Content marketing is about a strategy. A successful measurement of the results is an important part of any strategy. Below are some content marketing stats to keep in mind:
Images on blog posts get 94% more views
Buffer, an online social media scheduling platform, recently discovered that top-ranking blogs featured on average one image for every 350 words. This is great news for anyone who wants to increase their audience's engagement, and keep them on their site longer. Images can help you link to paragraphs and clarify your ideas. Images are a great way to highlight tone and encourage readers to interact.
You can increase your view-through rate up to ninety percent by including images in your content. Research shows that images get 94% more views per post than posts without them. Using images in your content increases traffic and makes it digestible for your readers. Images should reflect your brand identity. They also need to be optimized to appear in search results. It is possible to include more than one image in each post.
Long-form blog posts get more social shares
Long-form content tends to attract more social shares than shorter posts. BuzzSumo studied the impact of long-form content on social media. It found that articles more than 1000 words got almost twice as many likes and tweets as those with shorter descriptions. Longer content is more likely to be read by readers. Google rankings are influenced by the quality of inbound links.
You can also promote your blog posts that contain long-form content through existing content. This will increase your social sharing. Reviewing older content is a great idea. You can then link to it with newer content. You can use the success of your old content to help you create new content. Here are some proven ways to promote longer-form content.
Video blog posts get more social shares
One of the best ways you can increase engagement and drive traffic is to include video in your blog posts. It can help you ignite your marketing campaigns. You can also integrate video content with your blog for increased traffic and social shares. You can incorporate your videos into blog posts by following these steps. These are five excellent blog posts featuring videos. Embedding a video in your blog will increase its social share potential by ten times!
Creating engaging videos will increase your chances of getting seen in Facebook's News Feed. Facebook's algorithm assigns a relevancy rating to each story. Stories that are relevant for your audience will show up at the top in the News Feed. To increase views of your videos, include a call to action at the end. This is your "virtual handshake", which you exchange with your viewers. A simple phrase such as "to learn more, please click here" can help you get your video noticed.
FAQ
Why is content so crucial?
Any digital marketing campaign needs to include content. If you want to attract new customers, then you need to create valuable content for them. The best way to do this is through blogging. Blogging allows you to build authority within your niche. This makes you more trustworthy. Trustworthiness builds credibility and leads to higher search engine rankings. You get organic search traffic when you rank highly.
How can you create quality content?
It is important to find topics that you are passionate about in order to create great content. To be a successful writer, you must choose topics that are important to you. You need to discover what drives you and how that knowledge can be applied to helping others. Writing for yourself is one thing, but when you start writing for other people, you'll notice how much easier it becomes to produce quality content.
How can you create a content marketing strategy that is effective?
To create an effective content marketing plan, first, determine what kind of content you want to produce. Next, define your target market. Then determine how they use the Internet. Next, determine which channels are most effective in reaching your target market. Finally, you will need to choose the right keywords for each channel. Then write compelling copy.
What length should my content marketing last?
All depends on your objectives. Some businesses only want short-term success, while others aim for long-term development. We recommend starting with three consecutive months of content creation, then reviewing the results after that period.
How easy is content marketing to measure?
Yes! Measuring results is part of the process. It helps you determine whether your efforts were successful and whether you need to make changes.
It's possible to track how many visitors came through different sources--including email, social, and paid ads, as well as track conversions such sales leads and purchase orders.
These metrics allow you to see which content is performing well and where your greatest opportunities are.
What is a Content Strategist?
A content strategist is a person who helps brands tell stories. They create engaging messages that appeal to their audience and help them connect with them emotionally. They are storytellers that tell stories about brands to help people make decisions and then take action.
Content strategists understand how to engage potential and current customers. They use data analytics and storytelling to create experiences that are inspiring customers to go to stores, buy products, and share their excitement online.
They also understand how to integrate social media platforms into these campaigns. They also use technology tools like virtual reality and video to create powerful customer experiences.
Content strategists are responsible for translating ideas into tangible plans that marketers can execute. This includes creating content for different channels (such as print or television), developing creative briefs, and managing budgets.
How much does content marketing cost?
The price of content marketing varies depending on whether you're looking for an outsourced solution or you're going to handle everything yourself. Outsourcing content marketing services is usually less expensive than hiring full-time staff, and allows you to scale up quickly when you require more coverage.
According to HubSpot research, outsourcing content production costs around $5 per lead generated (for B2B companies) compared to $22 per lead generated (for consumer brands).
But, you don't have to pay a lot of money for content marketing tools. These can be used to create high-converting content.
There are many ways to create optimized content for search engines like Google and Bing. You have the option to write original articles or guest post on blogs. You can also curate content from different websites and reuse existing materials.
If you want to self-produce content, you will need to learn how you can create great content. Once you learn it, creating content will become easy.
Start by creating basic landing pages with WordPress. Then, you can move on to building your website. This way, you can build a portfolio over time.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
External Links
How To
How can I get started in content marketing?
Companies can reach potential customers online using content marketing. You can connect with potential clients by sharing useful information on your products and services.
Content marketing builds trust with visitors which results in higher sales conversions and profit.
Start by creating a blog. Blogs can be used to create new content regularly and are very user-friendly.
This allows people to come back often to read what you have written. You can use social media sites like Facebook and Twitter to share news and information with your followers.
YouTube allows you create and upload videos. These videos can educate viewers on topics related to your business.
Finally, you can create infographics using tools like Canva. Infographics are visual representations that show data. These are useful in explaining complex concepts and making it easy to comprehend information.
More readers will be attracted to your blog if they are more consistent and frequent.