Social media content makers are often guilty in the current trend to cancel people. This is not hard for them, especially as Millennials often reach for their phones to check what's on the other side. They will even borrow money to purchase the latest gadgets. However, if you want them to pay attention, you have to create something they are interested in. So what's the current trend? What can be done to attract these millennials.
Millennials tend to reach for a phone when they have nothing else to occupy their attention
Millennials are more comfortable in using technology and media than their parents and grandparents. The Millennial generation is more comfortable using new technologies, according to literature and popular press. Recent Pew Research Center and Deloitte studies show that Millennials are more likely to spend time on social media than any other generation. 93% of millennials are smartphone owners. In comparison, only 68% of Baby Boomers and 40% of the Silent Generation own smartphones.
Millennials are app-addicted. They tend to reach for their smartphones when there's nothing else to distract them. This phenomenon is a clear indication that Millennials are not content with conventional advertising. This generation values individual choice and has high expectations for brand loyalty. This expectation is high and will lead to poor brand performance and low productivity.
Audio-only content is the most preferred form of content marketing
Audio content's ability to engage with the audience is one its greatest strengths. Podcasts are a popular choice for people who listen to them on a daily basis. You can listen while you do chores, drive, or exercise. This type of content is great for busy people who need to do multiple tasks at once. While visual content can be great for busy professionals, many people prefer to hear brands. To ensure that your brand is easily remembered by consumers, you need to have a consistent visual identity.
Most marketers think of visual content like infographics, blogs, and videos when they think of a content marketing strategy. Audio-only content is gaining popularity, especially in B2B advertising. Podcasts are a way to grab the attention of executives and business decision makers. Similarly, SEO is adapting quickly to accommodate audio content. Recent studies have shown that 91% end listening to audio advertisements.
Millennials run after the latest gadgets even if they have to borrow money to buy them
The largest generation in the workforce is the millennials, with more that a third of its members being born after 2000. This generation has 6.4% of the country’s wealth. It is more than the baby boomers at this time. Despite the huge wealth gap, many of these millennials want to own the latest gadgets even though borrowing money is required.
Millennials want to experience new brands and have a desire to build relationships with brands. Although this makes them easier to reach, it can also increase their likelihood of making poor financial decisions. To attract Millennial customers, brands need to learn how to communicate with them and create meaningful experiences. Most people think a conversation with a company is sufficient. For others, millennials are more likely to be loyal customers if a brand has more interaction with them.
FAQ
What is strategic Content Marketing?
Content marketing is the art of creating content that people can share across different channels. It's all about giving people what they want. The best companies are those that get this.
Strategic Content Marketing gives you the ability to provide exactly what your clients need at precisely the right time.
Listen carefully to what people think and get to know their interests. Next, you need to create high-quality content which answers their questions or solves their problems. This builds trust, loyalty, and ensures that you are always in their minds when they need your product/service.
What is the goal of content-marketing?
Content marketing seeks to provide customers with relevant and valuable information. This can be achieved through various channels, such as email campaigns and white papers. It is important to provide value to your target audience.
How many hours per semaine should I dedicate to content marketing
It all depends upon your situation. Content marketing may not require you to spend much time. But if you're trying to build traffic to your site, you'll probably need to devote at least 1 hour per day.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
This is the best way to send a press release
We've already covered the basics of writing a press release. Let's now talk about how to distribute it. There are many options.
Follow these guidelines if email is your preferred method of communication
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Your subject line should stand out. Your headline may not grab attention.
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Be concise. Avoid rambling on about your press release. Keep things brief and sweet.
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Your email should be written in plain English You wouldn’t expect your email reader to grasp technical jargon.
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Include relevant images. Images go a long way toward getting people interested in what you're saying.
These are some tips to keep in mind when writing your press release:
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Avoid unnecessary words like "we," "our," "I," and "me."
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Before writing your press release, think about your audience. What do they care about? How can you get to know them better?
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Include URLs in your email.
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Ask permission first. Ask the recipient to consent before you send out your press release.
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Don't spam. Do not send multiple copies your press release.
Now it's time for you to distribute your press release. Next, you need to identify the right channels for your message to reach them. Here are five popular options:
Traditional
You likely already have a list with publications to which you wish to submit your press release. These publications may include magazines, trade journal, industry newsletters, local newspapers, and blogs.
Many publications will require submission fees. Some even offer special incentives to authors who pitch stories. Some publications offer free subscriptions, while others give away subscriptions for every story that is published. Others offer a percentage off the revenue from each article sold.
Even though traditional media is still an option for submitting press releases, most experts recommend going online.
Online Channels
Online channels are a great way to reach potential readers. You can also submit press releases to websites such as Google News or Yahoo! News.
Google News has been around since 1996 and provides news feeds from major media outlets. It's easy to find your company's name among hundreds of other companies.
Yahoo! Yahoo! News provides similar services, but is focused on news about specific topics. Links to articles relevant to your business will be displayed if you search the name of your company.
BING NEWS users can also search for keywords through its network. This is very helpful when searching for information about a topic.
AOL News offers similar services to Yahoo! Google News and Yahoo! AOL isn't as well known as the other giants but it does provide a quality service at an affordable price.
Some publications permit you to create your own press releases. Most magazines charge a monthly membership fee. Many websites offer press releases for free.
These include PRWeb. Press Release Monitor. PR Newswire. Business Wire.
PR Web was founded in 1997. It claims to be the most comprehensive website that is exclusively dedicated to press releases. It boasts over 1,000,000 registered users. The site allows users to view thousands of press release posted by businesses around the world.
PR Web also offers an RSS feed which updates your site when someone posts a news release.
PR Newswire is another excellent resource for finding press release information. They claim to have one of the largest databases of press release information.
A RSS feed is also available to keep you up to date with what's going on in the press releases space.
Print Media
If you want to reach more people than just online journalists, print media may be the best option. Print media can be very powerful for small businesses.
Print ads can be used to promote the latest products of your business, such as clothing or books. Advertise in newspapers and magazines.
Look for something unique in your local newspaper's free section. You may find advertising jobs in classifieds.
Try contacting local television stations or radio stations. They may accept press releases in their regular programming.
Press Releases Aren't Dead
Everybody seems to be talking these days about mobile apps. Did you also know that press release are still relevant? Press releases are more important than ever.
People today expect immediate results. It is important to ensure that your message reaches the right person if you wish to get noticed. This means making use of every possible channel to reach your target.
Facebook ads don't always have to be expensive. Instead, think outside the box and consider creative options to help you connect with your customers.
Bottom line: Word of mouth is the best way for your business to grow. Your customers will tell others about your company. Why not let them know about your business first?