You know that creating quality content is a laborious process. From researching your topic, to writing copy and sourcing images, the process can be exhausting and time-consuming. Once your content is published, you can continue to use it. You can reap multiple benefits by repurposing the content you create.
These 9 are benefits of repurposing the content that are particularly useful to content marketers.
- Increase your engagement
Repurposing material can increase engagement from your audience. They may engage better with formats they prefer such as videos or infographics.
- Leads are generated
By repurposing the content, you can increase your lead generation by offering different types and segments of content assets.
- Stand out in the crowd
Repurposing can help you to stand out against the competition. It allows you to present your message in a creative and unique way.
- Increase social shares
Repurposing content can lead to increased social shares, as people may be more likely to share content presented in a preferred format.
- Build trust
Repurposing material can help you gain trust from your audience, by providing consistent messages across multiple platforms.
- Branding your company
By repurposing content, you can target your messages to different segments and refine them.
- Build authority
By sharing your expertise across multiple platforms, you can establish yourself in your industry as an authority.
- Extend lifespan of content
Repurposing can help extend the lifecycle of your content. Share it in a new format or on a different platform.
- Increase website traffic
You can boost your website traffic by creating pages or posts with links back to your website.
Repurposing can be a benefit to content marketers in many ways, from saving money and time to building authority and generating new leads. By repurposing the content you create, you can reach a new audience, improve your messaging and extend its lifespan. Repurposing also allows you to experiment with different formats and platforms, helping you discover new ways to engage your audience and stand out.
In order to start repurposing the content you already have, first identify your best-performing pieces of material and then brainstorm new ways that this content can be presented in different formats on different platforms. As an example, you can turn a post on your blog into a video or a podcast episode. Or, you can create an infographic using a report or a whitepaper.
Remember, repurposing content doesn't mean simply copying and pasting your content into a new format. You should instead take the time and effort to customize your material to suit the new format, platform or audience.
Common Questions
How often do I need to repurpose my content?
Repurposing depends on content strategy and goals. There is no standard frequency. Repurpose content that is popular or evergreen. These pieces will be more effective in other formats.
Can I reuse material that has already be repurposed?
Yes, if the content remains engaging and relevant for your audience. However, be sure to update the content as needed and avoid duplicating content across different formats or platforms.
What platforms or formats should I repurpose my content to?
Consider your target audience, and the platforms and formats they prefer to consume content. You can also test different formats and platforms in order to find out which ones are most engaging and generate leads.
How do I avoid duplicate content penalties when repurposing content?
It is important to ensure that the content is updated and customized for the new format and platform.
How do I measure my content's success?
Monitor metrics such as social shares, website traffic and lead generation in order to evaluate the success your repurposed contents. Ask your audience for feedback to determine their satisfaction and engagement with the new platforms or formats.
FAQ
How much does content marketing cost?
Content marketing costs vary depending on whether you are looking for an outsourcing solution or if you plan to do everything yourself. Outsourcing content management services is typically cheaper than hiring full-time workers, which allows you scale quickly when your needs change.
According to HubSpot research, outsourcing content production costs around $5 per lead generated (for B2B companies) compared to $22 per lead generated (for consumer brands).
There are many web resources that offer free content marketing tools, which you can use to create compelling content that converts.
There are many ways you can optimize content to be found on search engines like Google and Bing. For example, you could write original articles and guest post on blogs. Or, you could curate content form other websites or reuse existing materials.
You'll need to learn the skills necessary to create great content for self-produced content. Once you learn it, creating content will become easy.
Start by creating basic landing pages with WordPress. Then, you can move on to building your website. You can then build your portfolio over time.
Content marketing requires a large budget.
It all depends upon the size of your company and where you are at. Many start-ups don't have the resources to invest in marketing. But once they grow, they realize that having a solid content marketing strategy will increase sales and improve customer engagement.
Partnering with a content agency or freelance writer will give you access to many tools and expertise. These professionals can help you identify the problems and opportunities in your company to guide your content marketing plan.
A good content marketing strategy will give you enough money to cover production costs while allowing you to invest in other parts of your business.
How can I measure success in content marketing?
There are several ways you can measure the effectiveness and impact of your content marketing efforts. You could track the number and quality of visits to your website. Or, you could see how many leads were generated.
What does it cost to hire content strategists?
You can find many freelancers or agencies that offer content-creation services at a reasonable price. Some companies will pay more if they are satisfied with the level of expertise provided by the individual working on the project.
What's the main purpose of content marketing
Content marketing aims to create valuable and relevant information for customers. This can be done via email campaigns, blog posts, white papers, and other channels. Delivering value to your audience is the key.
Why are you looking for a content marketing strategy to succeed?
Content marketing does not mean creating high-quality content just for the sake. Instead, it's about engaging with people on an emotional level, helping them solve problems, and building relationships. This requires an advanced understanding of how people interact online.
This is precisely what Content Marketing Strategy does. Content Marketing Strategy provides insight into the psychology of customers to help you engage best with them.
It can also help increase your conversion rate to increase your profit.
But why would you want to invest in a Content Marketing Strategy when plenty of other options are available?
Content Marketing Strategy is far more effective than any other type of marketing.
A well-executed, content-marketing strategy will make it easy to grow brand awareness and to sell products.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
External Links
How To
Why do you need a Content Marketing plan? Why not now?
Content marketing can seem overwhelming at first. You don't need to do everything at once, but it is possible. Start small.
It is best to start small. You risk wasting your time and making yourself sick if you do too many things at once. Focus on one thing at the time until you master it.
Start small. Do not worry about perfectionizing every aspect of your content-marketing plan. Concentrate on one aspect of content marketing at the time. As you become more comfortable, your efforts will naturally grow.
Profit from your previous successes. Build on previous successes. Reach out to influencers in your industry and ask if they'd be willing to promote your content. Create an event, invite bloggers to it.
You don't have to be an expert in creating content. Start with something easy. Perhaps you will write a blog post or host a webinar. It doesn't matter what, be sure to measure it.