B2B companies have many options for content marketing ideas. White papers and product comparison guides are just a couple of examples of content. Blog posts and video content can also be used. Each of these content types can be effective, depending on the target audience and business model. You will need multiple types of content if you want to create content that converts prospects into customers for B2B companies. Here are some examples of content types that will generate leads:
White papers
White papers are a great tool to create brand awareness and lead generation. If done correctly, white papers can serve as the inspiration for a full year of content marketing. It is valuable to have timely data, but it can also hinder your content development six-months after the paper has been published. Conducting research and conducting surveys about the topic is essential to creating a white paper that is successful. It is also a great way to determine your target audience and brainstorm solutions.
Product comparison guides
Buyer's guides are an excellent content marketing idea that appeals to readers' desire for information. For example, consumers in the defense market are concerned about missing data and counterfeit parts. These buyers may be able to use a guideline to help them choose the right product for them. This guide also helps buyers determine the price of a product. Product comparison guides are great content marketing tools because they highlight the benefits the buyer will get if he/she purchases informed.
Blog posts
Plumbers wouldn't be writing about replacing the bathroom's piping. Instead, you might write about how to fix a broken faucet or modern faucet designs. Pop culture references can be used to make connections between your niche and your industry if you're a plumber. Include a brief summary of your learnings in this post or compare it to the industry. You can also use NICHE TOOLS to your advantage if you are plumber.
Video content
Written content and infographics are great ways to engage people, but videos can help you reach new audiences and get leads. A video showcasing your company's history and strength can help prospects understand what your brand is all about. This type content can be a way to distinguish yourself from your competitors. SimblaOCO's company overview allows anyone to witness the creation of a site. Video production can be challenging, but they have many benefits that you should include in your marketing efforts.
Gated resources
For your website, you might want to create gated resource. These are longer-form content pieces that can be of value to your target audience. These resources will help you establish yourself as an expert in your field, and increase your potential for downloads. Below are some suggestions for gated content. Keep reading to learn more about how to make your gated resources even more effective. These are just a few of the many tips you should keep in mind. These resources must be accessible for download and can be used immediately.
FAQ
How much should content marketing cost?
That depends on how many leads you want to generate. Depending on the industry, the average cost of a lead is $5-10. When we started our business, for example, we spent about $20 per lead. Today, we spend about $6-7 per lead.
What is the difference of content marketing and content production?
Content marketing is the belief that all great brands share the same message. They provide valuable information that people need and want.
Content marketers are experts in creating the right content to fit each channel and at different times.
They also know how to implement a successful strategy in promotion and distribution.
In other words, they think strategically about what they do and why it matters.
This is the core skill required to be successful as a content marketer.
What is Content Marketing?
Absolutely! Any type of business can benefit from content marketing. You can sell products and services, offer support, or provide training. Content Marketing is a great way to let customers learn about your company, and keeps them connected.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
Why Make A Content Marketing Strategy? Why not now?
When you first start out with content marketing, you may feel overwhelmed by all the tasks involved. You don't need to do everything at once, but it is possible. Start small.
Start With One Thing At A Time. It is possible to get overwhelmed and lose your progress if you try too hard. Instead, keep your eyes on one thing at once until you have it mastered.
Start small. Do not worry about perfectionizing every aspect of your content-marketing plan. Only focus on one area of content marketing at time. As you become more comfortable, your efforts will naturally grow.
Build On Previous Successes. You can build on your previous successes by leveraging your existing network. Reach out and ask industry leaders if you'd like to have your content promoted. Or, create an event and invite bloggers to attend.
You don't have to be an expert in creating content. Begin with something simple. You might write a blog, host a webinar or just hold a Q&A session. No matter what, you should measure its success.