A blog can be a powerful tool for your marketing strategy. Research shows that blogs generate 67% more leads than outbound marketing. Blogs can be used to create content portfolios or personas as well landing pages. By following these tips, you'll be well on your way to converting visitors into customers. You don't even have to think about how to organize or write your content. There are many ways to start.
67% more leads are generated by blogs than through outbound marketing
Companies that blog generate 67% more leads from B2B businesses than those who don’t. Blog posts that are high-quality attract visitors to your site and convert them into leads. Your blog posts should include calls to action. These can take the form of whitepapers, checklists and templates. Blogging is also an affordable marketing channel. One of the biggest advantages of blogging is that it can be implemented in a short period of time.
Build a content portfolio
Building a content portfolio is an important step, no matter if you are a beginner or an expert in content marketing. Prospective clients want to know what you are capable of and what you can do. A good portfolio does this. Consider specialising in digital marketing such as email marketing, copywriting and social media. The more clients you have, the greater your potential.
Creating personas
Your business can identify the right customers by creating customer personas. Using demographic information, you can create clear images of your customers and their typical behaviors. It is also possible to gather information about their job title, and their level of seniority. If you're a B2B company, this information will be even more important, since senior executives will likely have lower levels of education and work experience. You should then create content that addresses their needs in the same way you think.
Designing landing pages
Creating a landing page can be difficult, but it is an essential part of your overall inbound marketing strategy. This page will contain the form where visitors can request your free ebook or product. The landing page should explain the offer and encourage visitors to complete the form. Once they submit the form, you can direct them to a thanking page. To entice visitors to your offer, you can post a video.
Creating popups
Creating popups for inbound marketing can be a powerful tool for increasing conversions. These ads must grab the attention of visitors. The call-to-action must be clearly visible from any popup content. A countdown timer might be used to show a limited-time deal if the visitor is on the site. This would make the visitor want to take advantage of the offer.
FAQ
How much does content marketing cost?
Pricing for content marketing depends on whether you want to outsource or do it yourself. Outsourcing content marketing services is usually less expensive than hiring full-time staff, and allows you to scale up quickly when you require more coverage.
HubSpot research indicates that the average cost of outsourcing content production for B2B firms is $5 per lead, while it costs $22 per consumer brand lead.
There are many web resources that offer free content marketing tools, which you can use to create compelling content that converts.
There are many different ways to optimize content that is optimized for search engines, such as Google and Bing. For example, you could write original articles and guest post on blogs. Or, you could curate content form other websites or reuse existing materials.
If you go down the route of self-produced content, you'll need to learn how to produce great content. But once you master it, producing content will be relatively easy.
To start, create simple landing pages in WordPress. Next, build your site. This allows you to create a portfolio.
What are the content strategies for different topics?
Content strategy can be described as a broad term that covers all aspects of creating, managing, distributing, measuring, and optimizing content for digital channels. It's not just what you publish on social media sites such as Facebook and Twitter but also what you choose to highlight on your website, blog, and other online properties.
Content strategy is important as it lets you know where your attention should go, what content you should use, how to communicate your messages to your audience, and which types of content you should use.
It's about understanding how content fits into the overall business goals and objectives to help you achieve them.
What is the best Content Management platform?
There are lots of different platforms available today. Each platform has its own pros and cons. Here are some popular options:
-
WordPress - Easy to set up and manage. A great community of users.
-
Wix – It's easier than WordPress to setup and maintain. It doesn't require any technical knowledge.
-
Squarespace - Best option for those who already have a website.
-
Blogger - Free blogging service
-
Medium – A place that writers can share their work.
-
Instagram – An image-based platform.
-
LinkedIn - A networking platform.
-
Facebook - A social networking site.
-
YouTube - A video sharing platform.
-
Pinterest - Image-based platform.
-
Google Analytics: Track visitor behavior.
-
Hubspot - Email marketing software.
-
MailChimp, Email marketing software.
Is Content Marketing right for me?
Absolutely! It works for all types of businesses. Content marketing is great for any business, no matter if you are selling products or services, providing support or training. It allows customers to learn more about your company and keep in touch.
Is Content Marketing Strategy right?
If you are clear on what you want, then a Content Marketing Strategy can work for you.
These are just a few questions that you can ask yourself to help get you started.
What does my business need to communicate? Or do I want to create content that resonates with general audiences?
Do I want to focus on generating leads or converting visitors into buyers?
Are you trying to promote one or multiple products?
Am I interested in reaching people outside of my industry?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
Statistics
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
How to Write an Effective Press Release
Press releases are a great tool to establish credibility and authority within your niche. They can help you establish connections with journalists and other influential people.
Many business owners are unable to create compelling press releases due to lack of the required skills.
These are some things to remember when you create your next press release.
Know Your Niche
Before you can begin to write your press release you must understand your niche. This will help you understand your niche.
For example, suppose you're a real estate agent. Consider including information about your professional affiliations. For example, the association you belong is important. Also, how long you have been working in the industry. Your experience in providing outstanding customer service and working with clients could be included.
Include Keywords In Your Title
The title of your press release is often the most important part of the document. This is the most important section of your press release that search engines will see, so you need to grab people's attention right away.
Keywords related to your product/service are key words that make titles great. You might use words such as custom-made bridal gowns or wedding dresses if your product is sold.
Make Your Headline Relevant
Your headline should be the first line of your press release. It's the first thing people will see in your press release, so make sure it's catchy and relevant.
A press release is a first attempt at creating one. You may not know exactly what type of content will work best. Try comparing different headlines. Find out which headlines have the highest click rates.
Google also allows you to do a search for the company name, along with "press releases". The top results will show you which topics are popular.
Perhaps you've heard the expression "write for your self, but publish others." You can't just create a press kit without knowing who your audience really is.
Write With A Purpose
Most press releases have three sections.
Each section contains specific elements that help readers quickly grasp the main points of your message.
Executive Summary
This is the shortest section of your press releases. It typically contains one paragraph that summarises your press release.
Body
Here you can provide information about your product. You can use this space to describe the benefits of your products or services.
Conclusion
This is the final section in your press release. It includes two paragraphs. Next, sum up the key points you have taken from your body. Your business should be positive.
Here's an example of a conclusion:
"My new book offers practical advice to anyone who wants to improve their fitness and health. I hope my book helps you achieve your personal goals."
Don't Forget To Include URLs
It is a common practice to link your website in a press release. However, there are several types to choose from.
Here's a quick look at the different types of links you should add to your press release:
-
Email: Make sure you include a URL when sending a press release by email.
-
Social media: Add social media sharing buttons to your site. By doing this, anyone who shares your press release will link to it.
-
Blog: Write an article about your press releases. Include a hyperlink to your press releases in the text.
-
Website: Link to your website directly using the URL from your press release.
-
Directory Submissions: Submit your press release online to directories such Yahoo! and Digg. Press Release Directory.