Content marketing case studies can be an effective way to generate new leads, sell more products, or increase your brand awareness. There are many methods to create a case study. For example, you could use examples from Eloqua and Capgemini or AARP. These are some ideas:
Hubspot
HubSpot's content marketing case study shows that most users do not use all the features of the platform. The majority of users are happy using the blogging tools. They don't realize how important it is to add a call-to-action at the end articles in order to increase conversions. Campaign Creators AnnaLea Crowe & Jesse Schor highlight the importance segmentation in HubSpot’s content-marketing strategy.
Content marketing is not about getting high search engine ranking. It also needs to engage audiences on an emotional level. This will give you a competitive advantage by allowing people to talk about your content. HubSpot's content marketing platform offers personalized, optimized and influencer activated experiences. HubSpot's content marketing case studies illustrate the power of these features. These are the top practices from one of HubSpot's marketing case studies.
First, identify the buyer's persona. When someone searches for a particular industry, the news page of the company is one of best ways to appear in search results. This is a great chance to build trust with prospects. It also provides a way for customers to subscribe to daily 5-minute news roundups. A satisfied customer is loyal and more likely to recommend your company to others. Happy customers are more likely than others to buy from you if they feel your content has helped them.
Eloqua
For example, Oracle Content Marketing allows marketers to create Personas based on their ideal audience and customer lifecycles. They can track their target audience to tailor their messages and keep them informed. Marketers can also segment their audience by personas with the Eloqua marketing tool. Marketers can do this with the Interactive Widget. Eloqua's sales tool also includes an Outlook add-in, which allows marketers to send emails to certain groups.
Eloqua integrates with ContentMX, which makes producing content easy. ContentMX allows marketers to create engaging, richly-written communications that are optimized for search engines. Eloqua can integrate with various marketing automation systems. Content marketing is a key part of any company's strategy. Below are some examples of how ContentMX Cloud can benefit marketers to improve their results and bring more customers. In addition, ContentMX Cloud offers integrated content and tools that simplify workflows and enforce corporate guidelines.
Content marketing case studies are the best way to gauge the effectiveness of your marketing strategy. Your audience can help you improve your marketing strategy and create the best content. You can also view how your content performed in terms sales and traffic. You might contact a particular media contact to let them know that a product launch was successful, or contact all media contacts that have viewed your Media Kit.
Capgemini
Capgemini’s marketing team employed a comprehensive approach in order to achieve their content-marketing goals. In the beginning of the year, several executives met to discuss company goals and decide on longform reporting themes. The reports would then be created by the content team with input from the company's Research Institute. The report themes focused on cybersecurity and artificial Intelligence. This content marketing strategy drove new business to the company. A case study is an excellent example of a successful content marketing strategy.
A customer-centric approach was used by the company to respond to queries from prospects using content marketing. This website provides answers to common questions regarding Big Data, Cloud, Technology. The company used social media to further engage customers, specifically LinkedIn. The company gained nearly one-million new visitors to its website and more than 100,000 LinkedIn friends through these efforts. Capgemini's LinkedIn profile attracted between 3,000 - 4,000 new followers each Wednesday and received over 1.8 million shares.
The company's content marketing strategy includes integrating case studies into the company's website. A microsite that featured case studies earned the company nearly US$1,000,000 in a single year. The company's content on its site increased 12 times from two thousand pages to over two hundred and fifty. In addition, podcasts and research reports are now published on the company's blog. This strategy has allowed the company to reach close to three million monthly site visitors and have a devoted following on LinkedIn.
AARP
AARP’s YouTube channel, originally designed to be a portal for content, has been relegated into a separate channel that focuses on advocacy content. Though the organization is non-partisan, it still regularly advocates for policy topics that can rile its audience. It also solicits feedback from its members to help tailor its content to the preferences of its readers. AARP continues producing high-quality content to drive consumer action and membership.
AARP is an important resource for the elderly. While it was originally created to educate the public, it has become a popular entertainment platform, with interactive quizzes, storytelling podcasts, and other multimedia. The organization also uses content to drive brand awareness. Its online thrift shop thredUP, for example, uses content to encourage collaborative consumption and sustainable development. Traditional advertisements might be used to drive customers to thrift stores. Although AARP is a major resource for content marketing, the company also has a specialized studio that creates custom content.
While it's unlikely that AARP's audience is the same across all digital platforms, the organization does use analytics to track which content works best for them. The AARP Bulletin, which has a readership of almost 22 million households, is the publication with the second largest audience. AARP invites members to share their feedback to help understand the needs and motivations of their audience. The results have been amazing.
Liberty Mutual
Liberty Mutual, as one of the top marketers in the United States, was faced with a serious challenge: increasing customer loyalty. 39% of Liberty Mutual policyholders looked for an alternative insurance carrier despite their solid reputation. This shows that insurance is not an investment that is used often. In the end, the true value of insurance can only be seen during the worst time. Liberty Mutual suffered the pain of losing customers, and gained considerable credibility. However they needed to ensure that their customers would stay loyal and return to Liberty Mutual.
Liberty Mutual developed a UX strategy. The content strategy's goal was to create an experience which would educate, advocate and reciprocate with customers. The company was able increase its time on the site by 800%, reduce bounce rates by half, and reach 90% more customers. Liberty Mutual has seen its customer retention increase tenfold through the implementation of these strategies and its recommendation rates increased by seventyfive percent.
MuleSoft integration allowed Liberty to go beyond traditional call center services in its claims service. They are now able to reach customers through digital channels. Additionally, they have developed an API for state managers that allows them to process in-progress claims. This allows Liberty claims assistants the ability to get involved in conversations and answer questions. MuleSoft also allows Liberty staffers the freedom to spend their time on the front end of customer service. As a result, claims processing took 20 minutes less per claim.
Fisher Tank
Fisher Tank was a case study. This shows how the company had an enormous impact on its industry, increased its sales and made significant changes to the way it markets, sells and markets its products. The company started out in 1948 in Pennsylvania and has grown to be one of the most prominent storage tank companies in the world. They have specialized products that can be used for wastewater treatment, municipal applications, and ethanol/bio Diesel. They offer engineering and design services, as well as constructions, modifications and field painting.
Before Weidert Group was hired, the company did not have a social media presence. In just 12 week, the firm set up channels and optimized the profile pages for various social networks. Now, Fisher can easily share its content on LinkedIn, tweet about industry news, and engage customers on Facebook. The Weidert-Fisher partnership resulted in an enormous boost in business and translated inbound leads into sales. A new website was also easier to use.
The SCWC Team documented temperature, chlorine residual, TTHM and other tests performed in each tank. They also worked with a neighboring laboratory in order to test the disinfection products. Results from both top and bottom tanks showed that free chlorine and total chlorination residues were similar, as was water temperature. A close match was also found between the levels of disinfection chemicals. The Fisher Tank case study demonstrates that content marketing is a powerful way to increase traffic, leads, sales, and conversions.
FAQ
Which content marketing agencies are the most effective?
The majority of content marketing agencies have extensive experience creating content strategy for clients.
You can save a lot of time by having a plan tailored to your needs.
But don't assume that every agency has the skills you need. There are some companies that specialize in a specific niche, like eCommerce. Others focus on specific industries such as law firms.
Ask them where they specialize and find the agency that suits you best.
How can you make great content?
Content should be useful, interesting, and easily shared. The best content is clear and concise. It should include a call-to action such as a link, button, or link that allows readers to signup for a free trial, find out more about a product/purchase something from your site. It's also important to include visuals in your content so that it can easily be shared across all media types.
What is strategic copy marketing?
Content marketing refers to the art of creating quality content that can be shared across all channels. It's about giving people the things they want. This understanding is key to the success of any company.
Strategic Content Marketing gives you the ability to provide exactly what your clients need at precisely the right time.
Knowing what people care most about is key. Listening carefully can help you understand their thoughts and feelings. Then you have to create high-quality content that answers their questions and solves their problems. This builds trust, loyalty, and ensures that you are always in their minds when they need your product/service.
How long should my content marketing campaign be expected to last?
This varies depending on the industry and type of product or service offered.
You might spend a month designing a new style of shoe if you're selling shoes. You might launch the new product in August, and then keep it updated throughout the year.
You might have two looks for fall if you sell clothing. It is your goal to offer new and exciting products so that your audience never gets bored.
Your goals will dictate how long your content marketing strategy lasts. For small-scale companies, one channel may be sufficient. To reach large audiences, larger companies might need to consider several channels.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
How do I get started with content marketing?
For businesses to reach potential customers and create leads online, content marketing is a powerful tool. You can connect with potential clients by sharing useful information on your products and services.
Content marketing encourages trust among customers, which leads to increased sales conversions.
Start by creating a blog. Blogs are user-friendly platforms that enable you to post new articles every day.
This allows people who have read your work to return often. To share information and news with your followers, you can use social media platforms like Twitter and Facebook.
You can also create videos and add them to YouTube. These videos can educate viewers on topics related to your business.
Canva allows you to create infographics. Infographics are visual representations that show data. They are great for explaining complex concepts and making it easier to digest information.
More readers will be attracted to your blog if they are more consistent and frequent.