These steps can help you make the most out of your Facebook Business Page. Begin by filling in as much detail as you possibly can about your business. Your users and Facebook algorithms will appreciate the more information you provide. Facebook covers and profile photos are essential visual elements. You should add more to them than a logo. Videos can be added to the cover photo.
Optimize your cover photo and profile picture for different dimensions
When building a Facebook business page, make sure you optimize your cover photo and profile picture for different dimensions. The profile picture's cover photo sits at the top. It's important to ensure your profile image doesn't hide any important information. To edit your profile, hover in the bottom-right corner and select "Edit Profile"
You can choose to have your profile photo and cover image in different sizes when building a Facebook company page. Mobile users' covers photos should measure 820 pixels in width by 315 inches tall. Desktop users' photos should measure 820 pixels across and 640x360 pixels respectively. Facebook will reduce any images smaller than that and it could cause blurred photos. Therefore, use an appropriate image size and save it as a PNG file.
Add a call for action button
A call-to–action button can be added to your Facebook business page to encourage visitors to take crucial actions like purchasing tickets or downloading apps. Facebook offers call-to-action buttons for free. They can be added by Page administrators, editors and moderators. It is a great way for people to take action and you can track how many people click it.
It depends on the type and placement of your CTA buttons, it can be tedious to adjust the button's position on your Facebook business page. Before you add the button to your business's Facebook page, make sure that it works well. You have several options to choose from depending on the type action you want visitors to take.
A compelling brand story is essential
If you want your Facebook business page to be successful, you need to tell a captivating brand story. A brand story is a short description of your company's mission, vision, and values. It should also explain to your audience why they should care what you have to offer. Six key elements make a compelling brand story compelling. Below are some tips for creating an interesting story:
A great brand story ties together the products, services, and experiences a company has to offer. It connects with people who are searching for it. It connects the brand promise to the aspirations and dreams of the audience. It is essential to tell a compelling brand story that engages and keeps people coming back for more. This guide will help you create a compelling brand narrative.
Select a business category
Facebook will only allow you to add three categories. It is best to select as specific a category as possible. Facebook will rank your page higher if it has three categories. You can add as many of them as you wish. The categories can be organized in drop down lists. The next step is to fill in the details about your business. Depending upon the nature and location of your business, you may need to add a phone or postal address.
First, pick a business type. You can create pages for local businesses and companies as well as brands, artists and causes. A page can be added for entertainment. You should pick a category that's related to your product or service. This is especially important for small businesses. If that is the case, you can add a page to support a non-profit organization.
Upload a cover video
A cover video can make your business website stand out. You can upload cover videos as long as you like. Make sure your video is short and focused on the main points of your business. A CTA (such as a coupon or trial offer) can be included. You can set them to play in loop, or as a GIF.
Before uploading a cover video, you need to make sure your video meets the Facebook requirements. Videos must comply with the minimum dimensions and resolution requirements. If you don’t own any video equipment, you may be able to purchase stock video online. You can upload it to your page. Your target audience should be the focus of your cover video. You can hire a professional videographer if you don't feel confident creating a cover video.
FAQ
What's the role of a content strategist in marketing?
Content strategists can help understand what people search on the Internet. They help your site rank high in search engines by optimizing it for search engines. They also create content to be used on social media sites like Facebook, Twitter and others. They also create copy for blogs, advertisements, and websites.
A content strategist is a member of a marketing team that helps organize an online strategy for a company. Content strategists may work on their own but often work in collaboration with the rest to ensure that each piece serves its purpose.
How long will it take for content marketing to be started?
It all depends on your business size. Smaller companies often don't have sufficient resources to invest right away in content promotion. However, it can pay off big-time if you're willing to put in some time.
How much does content marketing cost?
The price of content marketing varies depending on whether you're looking for an outsourced solution or you're going to handle everything yourself. Outsourcing content-marketing services can be cheaper than hiring full time employees and allow you to scale quickly if you need more coverage.
HubSpot research found that outsourcing content production is more expensive for B2B companies than it is for consumers.
But, you don't have to pay a lot of money for content marketing tools. These can be used to create high-converting content.
You have many options to optimize content for search engines such as Google and Bing. For example, you can write original articles, guest post on blogs, curate content from other websites, and repurpose existing materials.
If you choose to produce your own content, then you must learn how to make great content. Once you learn it, creating content will become easy.
It is possible to start with simple landing pages created using WordPress, and then build your site. This way, you can build a portfolio over time.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
External Links
How To
What is a Content Marketing Plan?
A content market plan (CMP), a strategic document, helps you identify your goals, objectives, strategies, and methods for building and executing your online presence. It serves as a guide for content creation and distribution.
The CMP is typically broken down into 3 main areas.
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Your overall strategy - What do you want to achieve?
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Your content strategy: Where do you find the right people to create, curate, or distribute your content?
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The strategies you'll use in order to implement your strategy. What channels will your content be shared on? And what types of content will you produce?
These four components are essential for a CMP to be effective.
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Goal Setting: Define your audience and define KPIs to measure success.
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Audience research - Get to know your ideal clients so you can pinpoint the right places to search for them.
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Strategy – Develop a clear vision and strategy for where you want to be. Next, break it down into smaller parts.
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Execution: Set realistic expectations regarding when you will see results.