As a marketer of content, you understand how much work goes into creating content that is high quality. The entire process, from researching a topic to writing the copy and finding visuals, can be long and tiring. However, you don't have to stop once your content is published. By repurposing existing content, you will get more mileage from your efforts.
Here are some 10 reasons why repurposing existing content is beneficial to content marketers.
- Measure performance
By repurposing your content, you can track its performance on different platforms. You'll gain valuable insight into what works.
- Trust is the key to building trust
Repurposing material can help you gain trust from your audience, by providing consistent messages across multiple platforms.
- Educate your audience
Repurposing content can help you educate your audience by presenting your message in different formats that appeal to different learning styles.
- Build relationships
Repurposing existing content will help you to develop relationships with other content producers by sharing their content and promoting it.
- Boost SEO
By repurposing the content you already have, you can create pages or posts that are optimized with different keywords to boost your website’s search engine rankings.
- Saving time
Repurposing content can save you time in the long run, as you won't have to start from scratch with new content ideas.
- Extend content lifespan
By repurposing your content in different formats or platforms, you can extend its lifespan.
- Create your own brand
Repurposing material allows you to refine and target your message to different audience segments.
- Lead generation
By repurposing the content, you can increase your lead generation by offering different types and segments of content assets.
- Build authority
Sharing your expertise on multiple platforms can help you establish your authority as a specialist in your field.
Conclusion: Repurposing content has many benefits for content marketers. It can save them time and money and also help to build authority and generate new leads. Repurposing can help you reach new audiences, enhance your message, and prolong the lifecycle of your content. Repurposing allows you to try out different platforms and formats, which will allow you to find new ways to engage with your audience.
To start repurposing your content, start by identifying your most successful pieces of content and brainstorming ways to present that content in different formats or on different platforms. You could, for example, turn a blog into a podcast or video, create an infographic out of a white paper or report, or create social media content from a lengthy article.
Repurposing doesn't just mean copying and pasting the content in a different format. You should instead take the time and effort to customize your material to suit the new format, platform or audience.
FAQs
How often should I repurpose my content?
The frequency of repurposing your content depends on both your content strategy as well as goals. However, aim to repurpose content that has performed well or is evergreen, as these pieces are more likely to be effective in different formats.
Can I reuse material that has already be repurposed?
You can repurpose your content, as long as the content is relevant and engaging to your audience. But, you should update your content whenever necessary. Avoid duplicating the same content across multiple platforms and formats.
How do I know which formats or platforms to repurpose my content for?
Consider your target audience, and the platforms and formats they prefer to consume content. Try out different formats and platforms, and see which ones get the best engagement and lead generation.
How do I avoid duplicate-content penalties when repurposing existing content?
Don't duplicate content. Instead, update and customize the content to the new platform or format.
How can I measure the effectiveness of my repurposed material?
You can track metrics, such as traffic to your website, social shares and lead generation, to measure the success of content repurposed. You can ask your audience about their opinions and gauge how they feel about the new formats or platforms.
FAQ
Is content marketing worthwhile?
Content marketing is a key part of any online strategy. It's also an incredibly effective way to gain exposure for your brand. Content marketing is not just valid for customers, but it makes you stand out from the competition.
Content marketing involves creating valuable content that people want. Companies that are successful know how to reach their target audience through content marketing. This is the central component of a digital marketing strategy.
What is content marketing's main goal?
Content marketing seeks to provide customers with relevant and valuable information. This should be done through different channels such as email campaigns, blog articles, white papers, etc. The key is to deliver value to your audience.
How does Content Marketing work
A visitor to your site is searching for something in particular. It's great if they find exactly what they want. If not, they will leave the site and look elsewhere. Content marketing allows you to create valuable and useful information that solves problems and answers questions. This content can be shared across all platforms (emails, social media, etc.). You can use this content across all platforms (social media, email, etc.) so that people always have access.
How many hours per week should I spend on content marketing?
It depends on the situation. It may not be necessary to invest much time in content marketing. Content marketing is not something you should do every day.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
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How To
How do I create a content-marketing strategy?
The first step is understanding what kind of content you want to create for your clients. Once this is established, it's possible to start creating content. This may involve creating an editorial schedule and planning where these pieces will come. Content should always have an end in mind. It doesn’t matter if you are writing blog posts, social updates, or any other content, they all have to accomplish a single goal.
Once you have determined the content you want and who you are targeting, you need to know who they are. Who are they looking for? And why should they care about what you have to offer them?
Next is to find ways of communicating with your target market. You can connect with people through social media, but there are other options available, such as podcasts, videos, and webinars.
Next, you need to decide how you will communicate your message with your market. Then you need to determine what topics you'd like to cover. This goes back to the purpose of writing the content. What problem is it solving? Is it useful? It will make their lives easier.
Once you have an idea of the content you are writing, you can start to think about what you want to share. Do you want to share information about your industry? On current events? Concerning specific products and/or services? The answer to this question defines your focus.
After you've answered these questions, it's now time to combine all the pieces into one complete package.
It is important to make sure that each piece of content you create serves its intended purpose. It's not a good idea to waste any time or energy. You must ensure quality in all your content.
Don't forget that a great content marketing strategy has many moving parts.