Campaign Monitor has released an email marketing statistics report, which includes industry benchmarks. For the past year, the average open rate for emails sent to consumers in the retail industry fell from 15.2% to 13.9%. This is due in part to the fierce competition in this sector. The retail industry is still one of the most effective at driving consumer action, and generating high levels email engagement.
24 Email marketing statistics every professional should know
Email usage continues its rise and is projected to surpass 4 billion in 2023. At the moment, there are 3.9 billion email accounts. The number of active email accounts worldwide is estimated to reach 4.3 billion in 2024. This represents a 3.2% annual average growth. Average American workers receive 126 emails daily. That number is expected rise as more people start using email.
Mobile devices are the first place most email users go to for their emails. Those aged 18 to 34 will often read their emails on their smartphones first. However, as people age, this percentage falls. Opened emails on a mobile device have a higher chance of being read than those on a laptop or desktop. 70 percent of mobile email users will delete messages with poor formatting within 3 seconds.
Industry
Email marketing is a proven method to build relationships with prospects. Multiple industry statistics indicate that email marketing can improve a business’ performance. Email opens, click-through rates, and conversion rates differ widely among industries. Retail, for example, has the lowest click-through and open rates (less that one percent). Education, however, has the highest open rates and click-throughs (over four percent).
Email marketing is an effective way to increase sales. But it's also important to understand how to best reach your audience. You can use demographic data to personalize your emails based on the people you're targeting. According to a study, 88.3% internet users from African-American, Hispanic, or Asian-American households have accessed email over the last 12 month. Research has shown that an email campaign well designed can increase revenue by as much as 40%. An email campaign's average click-through rates are 40 percent higher than those on social media. 61% of subscribers prefer to receive promotional emails once per week.
Subject line
Email open rates are a key metric that you should use in your email marketing campaigns. You can increase your email open rates by knowing how to best use your subject line. Calculating the open rates of different emails can be done using formulas. These formulas can be used to help you write appealing subject lines that will encourage recipients of your emails to open them.
Remember that a shorter subject line is more effective. People prefer to read emails with fewer words. It will reduce your open rates if your subject line is more than seven words long.
Unsubscribe rate
Email marketing metrics that are important include the unsubscribe rate. It is the percentage of your total subscribers who unsubscribe from your marketing campaigns emails. You may need to investigate the reasons for a high unsubscriber rate and find ways to decrease it.
Unsubscribe rates in email marketing can negatively impact your reputation. High unsubscribe rates are a sign your strategy is not working. Your email volume could be too high or your content may not be relevant to your target audience. You could also have outdated email templates.
A low unsubscriber rate of less that 2% is a sign of healthy list hygiene. A low unsubscribe rate indicates that you are targeting your audience correctly. Focusing on segmentation, automation and personalization can help reduce your unsubscribe percentage. But, you should not aim for a zero rate of unsubscribes. The average unsubscribe rate for email marketing is 0.17%, so anything below that number is great.
FAQ
What is strategic copy marketing?
Content marketing refers to the art of creating quality content that can be shared across all channels. It's about giving people the things they want. This understanding is key to the success of any company.
Strategic Content Marketing will ensure that you provide them with exactly what they require at the right moment.
To understand people's interests and their thinking, you must first get to know them. Then you have to create high-quality content that answers their questions and solves their problems. This builds trust and loyalty and ensures you are top of mind when they need your product or service.
What should I do to get started with content marketing?
Your audience is the first step. What are their needs? What are their needs and wants? How can they be helped? When you understand who you are writing for, it is easier to decide where to direct your efforts.
How do you create effective content?
You can create great content by writing about topics that are interesting to you. To be a successful writer, you must choose topics that are important to you. You need to discover what drives you and how that knowledge can be applied to helping others. Writing for yourself is one thing, but when you start writing for other people, you'll notice how much easier it becomes to produce quality content.
Statistics
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
External Links
How To
How to Create a Video for Content Marketing?
You can communicate your message to your audience using content marketing videos. These videos help you to connect with your target audience through sharing stories they care about. How do you make them stand apart from the rest? Here are some ideas to help you create videos that stand out!
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When creating a video, it's important to realize that no one size fits all. You need to make sure your video speaks directly to your audience. If what you're trying to say doesn't apply to everyone who watches your video, then why would anyone else watch it?
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Do not choose the cheapest platform. YouTube, Vimeo (Facebook Live), Periscope and Instagram are some of the platforms that you can choose from. You can save money and increase engagement by choosing the right platform.
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Include subtitles in your videos! Subtitles make your videos easier to understand and help people overcome language barriers.
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Lastly, be sure to ask yourself the following questions before you begin: Who am I talking about? Why am I making this particular video? What is my video about? After answering these questions, creating videos will be much easier.