If you are considering creating a Facebook business page, you will need to follow a few steps that can help you make the most of your page. Start by filling out as much information about your business as you can. The better your business information is for Facebook and users, the better. Profile pictures and cover photos are important visual elements of a Facebook business page, so make sure to add more than a logo to them. Video can be added to your cover photo.
Optimize your cover photo and profile picture for different dimensions
Your profile picture and cover photo should be optimized for different sizes when you create a Facebook page for your business. The profile picture's cover photo sits at the top. It's important to ensure your profile image doesn't hide any important information. Hover over the bottom-right corner of the cover photo and choose "edit profile" to change it.
When building a Facebook business page, keep in mind that both your cover photo and profile image are available in different sizes. Mobile users' cover images should be 820 pixels by 315 pixels high, and desktop users' should be 820x315 pixels wide. Facebook will stretch images that are smaller and blurry. It is important to choose the correct image size and save it using a PNG File.
Add a button for call-to-action
Your Facebook page should have a call to action button. This will encourage your visitors to download apps and purchase tickets. Call-to-action buttons are available for free on Facebook, and can be added by Page admins, editors, and moderators. You can track how people click them, making it a powerful way to encourage action.
Depending on which CTA button you choose, placing the button in the right place on your Facebook Business page can prove difficult. Before you implement the button in your business's profile, it is worth testing it. You have the option to choose from several options depending on what type of action you want to encourage visitors to take.
Your brand story should be compelling
Your Facebook business page must have a compelling brand story. A brand story describes your company's mission and vision. It should explain why your customers should care about the products and services you offer. Six key elements make a brand story compelling. These are some suggestions for telling an engaging story.
A brand story is a way to connect the experiences, products and services a company offers. It helps people find it. It also connects the brand promise with the aspirations of the audience. To generate high engagement and build a loyal following, a compelling story about your brand is key. This guide walks you through each step of creating a compelling brand story.
Select a business type
Facebook allows you to add up three categories. However, Facebook will delete any already existing ones. It is better to choose a specific category. Facebook will rank your page higher if it has three categories. You can add as many of them as you wish. These categories can be arranged in drop-down menus. The next step is to complete the details about your company. Depending on your business's nature, you might need to add a telephone number or an address.
First, choose a business category. Pages can be created for local companies, brands and artists. You can also add a page for entertainment. For a small business, it's best to select a category related to the type of product or service you're selling. If you have a nonprofit organization to which you wish to add a page, it's possible.
Upload a cover clip
A cover video will make your business page standout. Cover videos can be as short as 90 seconds and are a great way for you to promote your product. Make sure your video is short and focused on the main points of your business. Include a CTA such as a coupon, trial offer or website link. They can also be set to automatically replay in loop or play like a GIF.
Before you upload a cover photo, ensure your video meets the requirements of Facebook. Videos must meet minimum dimensions and resolution requirements. You can buy stock video online to upload to your website if you don't own any video equipment. You should make sure that your cover video speaks to your target audience. An expert videographer can help you create a cover film if you're not confident in creating one.
FAQ
Why would you need a content strategy in marketing?
Content marketing is more than just creating quality content. It is about building relationships and engaging with people on a personal level. This requires an in-depth understanding of online behavior.
This is exactly what Content Marketing Strategy does. Content Marketing Strategy will help you to understand the psychology of your customers in order to best engage them.
You can also improve your conversion rates to increase profits.
Why would you invest in a Content Marketing Strategy if there are so many other options?
Content Marketing Strategy is more efficient than any other type marketing.
So, whether you want to build brand awareness or sell products, a well-executed Content Marketing Strategy is the way to go.
Do content marketing agencies provide the best services?
Many content marketing agencies have years of experience in creating content strategies and delivering them to their clients.
You can save a lot of time by having a plan tailored to your needs.
But you shouldn't assume that all agencies possess the skills needed. Some companies specialize in specific niches, such as eCommerce. Others focus on specific industries such as law firms.
Ask them where they specialize and find the agency that suits you best.
How can I measure success in content marketing?
There are many ways to measure the success of your content marketing efforts. One method is to count the number of people who visit your website. The other is to see how many leads you generate.
Can I just post links to other sites' content?
Yes! This is link building. Linking back from other websites is a great way for your site to get more traffic. But only link to reliable sources.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
External Links
How To
What are the top content marketing platforms available?
No platform works well across every industry, but most industries have at least one tool they prefer to use. Hubspot's software has been proven to improve conversion rates by over 50%. It is therefore widely used by marketers.
There are many tools out there that offer different features. Some offer better analytics tracking, others allow for easier collaboration between different teams, and others offer features such as A/B testing that may improve your content marketing ROI.
Before you decide on a platform, think about the following: What are their pros and cons? It will meet my current needs? And what about in 2 Years?
Here are the top 5 content marketing platforms according to Entrepreneur Magazine.
Content Marketing Platform #1: Marketo Content Studio
Marketo is an enterprise social media management software provider. It offers a wide range of products, including CRM software and social publishing tools.
A content studio is also available that allows businesses to access a collection of pre-made graphics and templates that can be customized into custom designs.
This means you don't have to spend hours designing new graphics or writing unique pieces of content. Instead, focus on creating content that is relevant to your audience.
Marketo makes it easy to include images and videos in your blog posts. This allows you to make your posts visually appealing and increase engagement with your readers.
Marketo requires that you upload your files to Marketo in order to edit them.
Trello, Content Marketing Platform #2: Trello
Trello is similar to Kanban boards in project management. Both offer lists of tasks that can be assigned and tracked by users.
Trello allows for you to create boards for each team member, and assign them specific responsibilities. Trello allows workers to easily share information.
However, unlike Kanban boards, Trello doesn't require any special software to run. You can use it on practically any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
This means you can create a private board and show only essential details to those who need to know to complete a task.
Content Marketing Platform 3: Google Suite
Google offers a range of products tailored to business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
These applications are not free. You'll need to pay per user. If you intend to use them multiple times, there are many plans that start at $5 per monthly.
To create a new document and embed a link to another website, two licenses would be required.
You can create one document for free if you only need it.
Google tools have the advantage of being compatible with Gmail and other applications. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Content Marketing Platform 4: Hubspot
HubSpot, a web-based marketing tool with a lot of functionality, is highly popular.
Users can manage various aspects of their websites, landing pages, and blogs through its platform. They can also create automated emails and track conversions.
HubSpot is also integrated with Salesforce and WordPress, meaning you can connect all three platforms.
HubSpot integrates easily with over 200 other third-party software applications. This allows you automate tasks and generate reports using real-time data.
Although HubSpot won't allow you to publish content directly, you can export it in many formats, including HTML and PDF.
HubSpot offers an unlimited trial version of its pricing platform. However, once you upgrade to a premium account, you have unlimited access.
HubSpot can help you find a blog platform, eCommerce solution or any other tool.