Although the future direction of content marketing may not be clear yet, many technological developments have made it possible. These emerging trends include voice search, video, voice search, AI-assisted content production and influencer marketing. Read on to learn about the future of content marketing. Below we've listed the main trends. The top trends in content marketing for 2018 will be shaped by these trends.
Video is the future for content marketing
Video is increasing in popularity due to a number of reasons. Video appeals to savvy consumers and is more persuasive that text. Video content is easier to follow because of the visuals and commentary that accompany it. Moreover, videos help reduce the number of customer support calls. Even simple how-to videos can help the company reduce support calls. These are some tips for creating great videos.
Multi-user content is possible. Video is extremely customizable. This means you can make hundreds of customized variations of one video. It is important that content be created for a variety audience. It's important to test different monetization formulas before you start marketing. Consider creating a few short videos and a series of longer videos for each audience. You'll also need to think about the different story paths your audience may have, so you can target each of them more effectively.
AI-assisted human content production is the future for content marketing
Many tasks can now be automated thanks to the advancements in artificial intelligence (AI). AI-assisted programs automate mundane tasks so content marketers can focus on creating and delivering impactful content. AI can be used for research, translation, editing, reporting, and more. AI-assisted, human-produced content will be a valuable addition as more businesses focus on content marketing.
Content marketers already have many tasks to do. AI can assist them in automating some of these tasks. While AI is far more efficient than humans, it does not mean the human resource will be redundant. AI will open up new perspectives on content marketing and provide fresh experiences for consumers and marketers alike. Here are five ways AI-assisted human-produced content will change the industry.
Voice search is the future for content marketing
Voice search is firmly established in digital society. Products such as the Amazon Echo and Google Home make it easy to access content. What does all this mean for content marketing, however? Some people believe that this should change. Its benefits can easily be summarised in three words: Voice-enabled Content. This technology will be a key enabler for content marketing's future.
Voice-search results will overwhelmingly be created from content. These snippets can help you connect with your audience. Moreover, since these queries are long tail, few of the results will contain the exact keyword in the title tag. However, long-form content answers several questions at once. You can easily convert these pages into a high-quality blog article by creating an FAQ page.
Influencers are the future of content marketing
Crowdtap has found that 54% say they are more willing to collaborate with brands when they treat them with respect, according to a Crowdtap study. These content creators have earned their respect and won't be ignored by brand executives. It is crucial for brands that they remember that these individuals are not willing to sacrifice their audience for the sake of revenue. Brands must be able to manage influencers in order to succeed.
Influencers have the ability to influence your target audience using a wide range messages and offers. Influencers are able to tell a brand's story through the eyes of the customers they serve. They can provide social proof to help brands sell products. Influencers can be used to advertise promo codes, affiliate marketing programs, and live social shopping events. They offer a powerful and scalable method to reach customers and increase sales.
FAQ
What is strategic content marketing?
Content marketing is the art and science of creating useful content that others can share on various channels. It's about giving people the things they want. The most successful companies are those who understand this.
Strategic Content Marketing gives you the ability to provide exactly what your clients need at precisely the right time.
You have to know what people care about and listen carefully to find out how they think. Then you have to create high-quality content that answers their questions and solves their problems. This builds trust, loyalty, and ensures that you are always in their minds when they need your product/service.
What is the point of a content-marketing strategy?
Content Marketing is more than creating great content. Content marketing is about connecting with people on an emotional level, helping solve their problems and building relationships. This requires an understanding of the online behavior of people.
This is precisely what Content Marketing Strategy does. Content Marketing Strategy provides insight into the psychology of customers to help you engage best with them.
It can also help increase your conversion rate to increase your profit.
Why would you invest in a Content Marketing Strategy if there are so many other options?
Content Marketing Strategy is far more effective than any other type of marketing.
So whether you are looking to increase brand awareness or sell products, a well executed Content Marketing Strategy is the best way to go.
What is the difference in content marketing and content creation?
Content marketing refers to the idea that great brands all have the same message. They are consistently delivering valuable information that people want and need.
Content marketers are trained to create the right content at each time and for every channel.
They also understand how to develop an effective strategy around promotion and distribution.
In other words, they think strategically about what they do and why it matters.
This is the core skill set needed to be a successful content marketer.
How can you create good content?
It is important to have interesting, useful and shareable content. The best content is clear and concise. It should include a call-to action such as a link, button, or link that allows readers to signup for a free trial, find out more about a product/purchase something from your site. Also, visuals can be used to easily share your content across different media platforms.
Statistics
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
The Best Method To Send A Press Release
After we have covered how to make a press statement, let's look at the best methods to distribute it. There are many distribution options, including traditional mail and email.
Use email to your advantage. Here are some guidelines to help you get started.
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Make sure your subject line stands out. Your headline may not grab attention.
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Be concise. Do not go on and on about the press release. Keep it brief and simple.
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Be clear in your email. It is unlikely that someone who reads your email will understand technical jargon.
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Include relevant images. Images can help people get interested in your message.
When writing your press release, keep these tips in mind:
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Avoid using unnecessary words like "we", "our", "I," or "me".
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Think about your audience before writing your press release. What do they care about? How can they be connected with you?
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Always include URLs in emails
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Before asking permission, be sure to ask. Ask the recipient to consent before you send out your press release.
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Don't spam. Send only one copy of your press release.
Once your press release is written, you can start to distribute it. The next step is to find the right channels to get your message out. Here are five popular options:
Traditional Methods
You may already have a list containing publications where your press release should be submitted. These publications may include magazines, trade journal, industry newsletters, local newspapers, and blogs.
Many publications will require submission fees. Some even offer special incentives to authors who pitch stories. Some publications offer free subscriptions, while others give away subscriptions for every story that is published. Others give away a percentage of each article's revenue.
Experts recommend that you submit your press releases online.
Online channels
One of the easiest ways to reach potential readers is through online channels. Online news sites such as Google News, Yahoo!, Bing News, AOL, and Yahoo! offer opportunities for press releases to be published on their websites.
Google News has been around since 1996 and provides news feeds from major media outlets. It is easy to locate your company name among hundreds of companies.
Yahoo! Yahoo! News provides similar services, but is focused on news about specific topics. When you search for your company name, you will see links to articles that relate to your business.
BING NEWS users can also search for keywords through its network. This is useful for searching for specific topics.
AOL News offers similar services as Yahoo! Google News and Yahoo! AOL is not as well-known, but it offers a quality service for a reasonable price.
Some publications let you post your press releases. Most publications charge a monthly subscription fee. However, many sites offer free access to press releases.
These include PRWeb. Press Release Monitor. PR Newswire. Business Wire.
PR Web, which was founded in 1997, claims to be the largest website dedicated solely to press releases. It has more than 1,000,000 registered members. Access to thousands of press releases, posted by businesses across the globe, is available to users.
PR Web also offers an RSS feed that automatically updates your site whenever someone posts a new press release.
PR Newswire can also be a great place to find press releases. Their press releases database claims to be the most comprehensive.
They also offer an RSS feed to keep up to date on what's happening in the press release space.
If you're looking to reach wider audiences than just online journalists, then print media might be the right choice. Many small businesses are unaware of the power that print media can have on their business.
Print advertising could be used to advertise your latest product lines, for example, if you sell books, clothes, or electronics. You can also advertise in newspapers or magazines.
For something completely different, you can check out the "free" section of your local newspaper. There are often classifieds advertising jobs available.
Try contacting local television stations or radio stations. They might accept press releases as a part of their regular programming.
Press Releases are not Dead
Everybody seems to be talking these days about mobile apps. Did you also know that press release are still relevant? In fact, they've never been more important.
People today expect immediate results. To get noticed, your message must reach the right person. This requires that you use every channel to communicate your message.
Facebook ads are not the only option. Think outside of the box and explore creative options to connect with your customer.
The bottom line is this: The best way to grow your business is through word of mouth. Customers will tell their friends about your business. It is important that your customers are informed about your business before others.