Trends in content marketing are very promising as long as they remain focused on the three main pillars of digital advertising - social, authority and AI-assisted. I will be discussing how each pillar will play a key role in content marketing for 2018.
AI-assisted, content produced by humans
AI is an emerging frontier in content marketing for many businesses. AI can create content for the internet, and it can interpret past behavior and draw conclusions from that data. YouTube uses several AI algorithms in order to identify user preferences and create recommendations. Silby, for instance can recognize spam emails. Financial reports and product descriptions are two other examples of AI-assisted material. AI is still not an ideal replacement for human-produced content. But it has many advantages for consumers as well as businesses.
User-generated content
If you don't know what user-generated material (UGC), let's have a look at a few examples. UGC is used by many brands, such as Anthropologe. They combine professionally styled images of their products with pictures taken by customers. One post features a model in an Anthropologie dress, while another shows the same dress on five-foot-nine women wearing the same dress in a size four. Combining the two creates a seamless shopping experience that their customers will love.
Longform quality content
The future of content marketing is uncertain, regardless of whether you plan to write longer pieces in 2018. While the debate is not new about whether longform or shortform content is better for SEO, one thing is clear: longer-form articles get more traffic than shorter-form ones. According to SEMrush, articles over 7,000 words generate significantly more traffic than those between 900 and 1,200 words. Your brand is seen as a thought-leader in this space if you have long-form content.
Snackable content
But what's the future of content marketing? This type of content gives consumers a short summary of the information. Twitter, Instagram and Pinterest are all built around short pieces. These brief pieces of content can be used to tell stories by brands. These snippets can be used to tease, which will lead to longer content.
Personalized content
As users become more accustomed to personalized content, marketers are implementing it. Amazon and Netflix both make personalization a standard feature on their websites. Only 33% of marketers do it correctly. The best companies use data to create personalized content. This includes browsing histories, preferences and behavior. This will allow you to personalize the content for each visitor and increase its effectiveness. You must learn how to properly use personalization to make your brand stand out.
FAQ
How does content marketing differ from traditional advertising?
Traditional advertising is focused on attracting attention. Content marketing is about providing value. Traditional advertising is often a waste of money because most people ignore it. With content marketing, however, you'll see much higher engagement rates.
How much content marketing should I invest?
The number of leads that you are looking to generate will determine how much. Depending on the industry, the average cost of a lead is $5-10. When we started our business, for example, we spent about $20 per lead. We now spend approximately $6-7 per Lead.
How can you create content that is effective?
Great content can only be created if you write about something you are interested in. Writing is a passion. This means finding out what makes you tick and then using that knowledge to help others. Writing for yourself is one thing, but when you start writing for other people, you'll notice how much easier it becomes to produce quality content.
How does Content Marketing work
If someone visits your website, it's because they are looking for something particular. It's great if they find exactly what they want. If not, they will leave the site and look elsewhere. You can create helpful and relevant information that answers questions, solves issues, and adds value with content marketing. This content can be shared across all platforms (emails, social media, etc.). You can use this content across all platforms (social media, email, etc.) so that people always have access.
Should I hire someone to write my Content Marketing content?
No! You don't need to pay a professional writer to produce content for your business. There are many free resources available that can help you get going.
Why is content important?
Every digital marketing campaign must include content. In order to attract new customers you will need to create relevant content. Blogging is the best method to do this. Blogging allows you to build authority within your niche. This makes you more trustworthy. This trustworthiness gives you credibility, which leads to higher search engine rankings. You get organic search traffic when you rank highly.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
What are the best content-marketing platforms?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
All tools are not created equal. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Before you decide to choose a platform, consider the following: Which platforms have the best pros and cons? Will it meet my needs now? And what about after 2 years?
Entrepreneur Magazine has identified the top five content marketing platforms.
Marketo Content Studio - Content Marketing Platform #1
Marketo provides enterprise social management software. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
The company also offers a content studio, which gives businesses access to pre-made templates and graphics. These can then be modified into customized designs.
This means that you don't need to spend time creating graphics or writing original content. Instead, focus on creating content that is relevant to your audience.
Marketo makes it easy for you to upload videos and images to your blog posts. This visually enhances your blog posts and increases reader engagement.
Marketo requires that you upload your files to Marketo in order to edit them.
Trello, Content Marketing Platform #2: Trello
Trello can be compared to Kanban boards for project management. Both have task lists on which users can assign tasks and monitor progress.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. It allows you to share information among workers in a simple workflow.
However, unlike Kanban boards, Trello doesn't require any special software to run. So you can use it on virtually any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
This allows you create a private group and give only the most essential details to those who must know them in order to complete a task.
Google Suite: Content Marketing Platform 3.
Google has many products for business owners. Google Docs is a Google Suite that includes Sheets, Slides and Slides.
It is important to remember that these applications can't be free. Each user will be charged separately. However, if you are planning to use them all for different purposes, several plans start at $5 a month.
Two licenses are required to be able to create and embed links from other websites.
You can create one document for free if you only need it.
Google tools integrates well with Gmail, which is a significant benefit. Google tools allow you to easily email documents and save data in Google Drive.
Hubspot Content Marketing Platform 4.
HubSpot, a web-based marketing tool with a lot of functionality, is highly popular.
Users can manage various aspects of their websites, landing pages, and blogs through its platform. They can, for example, create automated emails to track conversions.
HubSpot integrates with Salesforce and WordPress so that you can connect all three.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you to automate processes and create reports based upon real-time data.
Although you will not be able publish content directly through HubSpot, it is possible to export it in many formats including HTML, PDF and Word.
HubSpot offers an unlimited trial version of its pricing platform. You get unlimited access to all content once you upgrade to a paid account.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.