Content repurposing is the practice of reusing previously written articles and other types of content in a new form. Infographics and blog posts are some examples of content repurposing. It is easy and quick to repurpose content. These are the most popular types of content that can be repurposed:
Infographics
Infographics are an excellent way to repurpose existing content, such as blog posts. Infographics can be created to summarize an entire article (or section) of content. This makes them very useful for short blog posts and social media posts. The process of creating an infographic is very simple. You organize your key points according to subject, then you group them by the section headers. Make your infographic stand out by highlighting data, illustrations or fonts.
Instagram allows you to post single images for repurposing infographics on other platforms. Instagram is visually driven, and lets users share multiple images in a slideshow format. Your infographic should be divided into several slides. For LinkedIn, you can post a sneak peek of your infographic and a link to the full infographic. You can also share the infographic on Twitter.
Email newsletters are another great place to reuse content. It's safer for subscribers to share the entire post, than just links. Make sure your newsletter contains all of the content. You can create microblogs from your blog posts by pairing them up with beautiful images. Piktochart has Instagram post templates that allow you to pair your posts with beautiful visuals. You will find content repurposing possibilities in these social media channels, and your blog posts should continue to grow.
Repurposing content is a great way to increase visibility. The best strategy to increase visibility is content reusing. When done right, repurposing content can increase the number of views and increase the amount of traffic your content receives. In fact, if done correctly, it's an excellent way to repurpose evergreen content for the most visibility. You have no limits on how many times you can reuse your content.
Infographics can visually summarize data. Infographics can also be used to educate your audience. It's easy to reuse existing content: You can edit a blog post, e-book, and then use the infographic. Most design tools even have templates built in. Your infographic will be more appealing to users if you add images and video. Remember to make your infographic mobile-friendly.
Blog posts
A great way to reach more people is to repurpose blog posts. By offering a new perspective on a topic, you can create a brand-new email list, or create a new post entirely. You can combine similar content to create an ebook or instructional handbook. Create webinars, or convert blog posts into presentations for conference. An event can be held to humanize your brand.
Creating an infographic is a great way to repurpose blog posts, as they are eye-catching and easy to read. They're especially useful for sharing the original content on social media sites like Instagram and Pinterest. Also, infographics can be used in social media posts such as Instagram and IGTV. You can also take a blog post, and make it into an infographic for a different platform like IGTV.
You can also repurpose blog content by creating a presentation. You might create a slideshow, a PDF or an infographic depending on the content. The possibilities are endless! And remember that you'll save time by reusing your content. You will be able create new content without spending time writing articles. It's why repurposing blogs posts is so valuable.
Guest blogging can be another way to repurpose your blog posts. This is an option but it doesn't have the same SEO benefits as repurposing blogs posts. Guest blogging on the other side is more controversial. You'll need to decide which of these strategies is the best for your business and which ones are most likely to get you noticed. Repurposing blog posts will help increase your readership and traffic.
Another option to repurpose your blog content is to create a video. A video can be created by editing your blog post, adding key points and adding a call-to-action. You can also batch your blog posts to be used in a webinar. You'll be able to write new content in a fraction of the time and get more traffic. In either case, you'll have an audience for your video and potentially more sales!
Videos
Repurposing videos can help you create multiple content forms from one piece. Your videos can be repurposed for social media. This will allow you to highlight products and reinforce key messages. Video content repurposing can be a great way to save money and create multiple media. Here are some examples showing the many benefits to video repurposing. These examples might not apply to every situation, but they all have advantages.
First, take into account the time it takes you to create videos. It is a complex process that requires many skills. It may also need to be edited and post-produced. It is difficult to create videos and can be costly. By repurposing video content, you can extend its life by enhancing its visibility. Secondly, repurposing video content for social media helps you reach a much wider audience.
The same principles apply for audio and video content. You can edit the audio or video files to create blog posts based on your videos. You can also make a blog post educational. The post can be converted into a video for education or to attract new customers. Repurposing video content can help you increase your revenues and save time.
Another great way to repurpose your video content is to upload snippets of the content to social media networks like Instagram and Snapchat. Cutstory is a popular iPhone app that allows you to repurpose video content. This tool lets you cut long videos into shorter, story-sized pieces. The app lets you promote your videos on multiple social media sites. You'll see a big jump in traffic once you repurpose your videos.
A video is a great way of increasing conversion rates. Videos that engage customers also tend to perform better in search engine rankings. An online video optimization tool like Kimp Video can help you optimize videos for SEO. You will be glad that you did. After optimizing your videos, you can promote them in an even better way.
Podcasts
Repurposing your podcast episodes is an excellent way to maximize brand awareness and increase visibility. Repurposing your content has several key benefits. For starters, it helps to build authority and credibility. Your podcast listeners will trust you more if you present the same message in another format. You can also repurpose your content to make it more interesting.
Podcasts can also be used for content repurposing because you can link back to your website and include relevant keywords. This boosts SEO and makes your content more visible in search results. This will ultimately drive more traffic to your website. However, if you don't have the time to repurpose your content, you can always start from scratch. Your podcast will be promoted more often if you regularly post to other websites.
Repurposing your podcast will also help you reach a wider audience. Your podcast will be easily found on many platforms, which can increase your organic search rankings. Additionally, more links will mean more traffic. Google will show your podcasts higher up in search results if you have more people linking to it. This can also increase your organic ranking in Google. Even though social media platforms, such as Twitter, don't rank high enough to be considered authority sites they are still a great place to share your content.
You can also leverage podcast content by creating a Twitter Chat that is based on each episode. It is possible to host a Twitter chat in an episode, and your audience can participate in the discussion. A Twitter chat lasts about an hour and requires you to notify your audience beforehand. These chats are a great way to share the knowledge you have gained from your podcast with your audience and allow you to interact with them. You can also make your podcast episodes into video clips. These are shorter than the previous and are great for social platforms that allow longer videos.
Despite the benefits of podcasts as a content repurposing tool, it's important to remember that podcasts are not always the most appropriate content type for repurposing. Podcasts are great for sharing content but many podcast creators can't release an episode every single day. Podcast creators who have spent time and effort creating high-quality content will find it a great strategy to reuse their content.
FAQ
What is the best content marketing platform?
There are many platforms on the market today. Each one has its advantages and disadvantages. Here are some top choices:
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WordPress is simple to set-up and manage. Great community of users.
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Wix is easier than WordPress to set-up and maintain. There is no technical knowledge required.
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Squarespace - The best option for people who have a website.
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Blogger - Free blog service
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Medium - A place where writers can share their work.
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Instagram - A platform that uses images
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LinkedIn – A networking tool.
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Facebook - A social network.
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YouTube – Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics – Track visitor behaviors.
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Hubspot - Email marketing software.
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MailChimp is an email marketing software.
What does it mean to be a Content Strategist
Content strategists are able to help brands tell their stories by creating engaging messages that resonate with their customers. They are storytellers, who use brand stories to inspire and motivate people to make decisions and take action.
Content strategists can create strategies that are engaging for current and future customers. For example, they use storytelling and data analytics to create compelling experiences that will inspire customers to visit stores, buy goods, and share their enthusiasm online.
They also understand how to integrate social media platforms into these campaigns. They can also leverage technology tools such as virtual reality or video to deliver memorable customer experiences.
A content strategist is responsible for translating these ideas into concrete plans that marketers can implement. This includes content creation for various channels, such as television and print, creating creative briefs and managing budgets.
What common mistakes people make when starting a content marketing program?
The most important thing you need to do for any content marketing strategy is have a plan. Without a solid plan, all your efforts will be wasted time and money. You'll create tons of content without knowing how to use it or where it should go.
A well-planned content strategy can help you focus, set goals and give direction. It helps to keep things on track as you move between phases. If you are doing social media campaigns, it might be a good idea to first analyze which posts get the most engagement. This will give you an idea of which posts will lead to traffic to the site. This information will allow you to decide whether or not you want to make a series, blog articles, or videos.
A common mistake is to not think about the length of the content marketing campaign. If you are planning to launch a new site tomorrow, it is a good idea to write some content right away. You may want to wait for more data if you have been working on a content-marketing strategy for six month before publishing new material.
Great content takes time. Do not rush or undervalue this step.
If you are a business proprietor and would like to learn more on content marketing, We recommend you to read our guide, How to Create Content That Works. This guide includes ten steps to help ensure your content marketing programs are successful.
How long does it take to get started in content marketing?
It depends on how big your company is. Smaller companies usually don't have enough resources to invest in content marketing immediately. But it can pay big-time if your are willing to put in the time.
What is content marketing?
Content Marketing is a way to create engaging, valuable content that offers value.
If you give your audience useful information, solve problems or entertain them, you can build relationships. People respond well to positive messages from brands they know and trust.
People love reading about things they are interested in. Write something interesting and your readers will come back for more.
Your content should inspire people to act - whether they are buying your product, signing on for your newsletter, visiting you website, or sharing your article via Social Media.
Content marketing should be engaging and informative.
How can you create a content marketing strategy that is effective?
Before you can create a content marketing strategy, it is important to first decide what content type you want. Next, you need to identify who your target market are and how they use Internet. Next, find the channels that best reach your target markets. Next, identify the best keywords for each channel. Finally, write compelling copy for each piece.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
Which are the most effective content marketing platforms?
Although no platform is perfect for every industry, most industries have at minimum one preferred tool. Hubspot is a popular tool among marketers because it has been proven to increase conversions by 50%.
But not all tools are created equal. Some tools provide better analytics tracking and some allow for easier collaboration among different teams. Other tools have features like A/B testing, which may help you improve your content marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? It will meet my current needs? What about in two years?
Entrepreneur Magazine has identified the top five content marketing platforms.
Marketo Content Studio #1 Content Marketing Platform
Marketo is a provider of enterprise social media management software. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
A content studio is also available that allows businesses to access a collection of pre-made graphics and templates that can be customized into custom designs.
This means you don't have to spend hours designing new graphics or writing unique pieces of content. Instead, you can focus on generating compelling content that speaks directly to your audience.
Marketo makes it easy for you to upload videos and images to your blog posts. This makes them more visually appealing and improves engagement with readers.
Marketo won't allow you to edit your image or video files.
Trello: Content Marketing Platform#2
Trello can be compared to Kanban boards for project management. Both have task lists on which users can assign tasks and monitor progress.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. It allows you to share information among workers in a simple workflow.
Trello does not require special software to operate, unlike Kanban boards. You can use it on practically any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
This means you can create a private board and show only essential details to those who need to know to complete a task.
Content Marketing Platform 3: Google Suite
Google offers a variety of products specifically designed for business owners. Google Docs, Sheets and Slides are all part of the company's G Suite.
This application is not free. Each user will be charged separately. But if you plan to use them for multiple purposes, many plans start at $5 per month.
You would need two licenses if you wanted to create a document or embed a link from another site.
If you are only looking to create one document, however, you can get it for free.
Google tools have the advantage of being compatible with Gmail and other applications. Google tools can be used to send documents links via email, and you can store data in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot is a highly popular web-based marketing tool that offers plenty of functionality.
Users can manage various aspects of their websites, landing pages, and blogs through its platform. They can, for example, create automated emails to track conversions.
HubSpot is also integrated with Salesforce and WordPress, meaning you can connect all three platforms.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This means you can automate processes and generate reports based on real-time data.
Although HubSpot won't allow you to publish content directly, you can export it in many formats, including HTML and PDF.
HubSpot offers a free trial version when it comes to pricing. After you upgrade, you will have unlimited access to everything.
HubSpot is the best blog platform and eCommerce solution. Get started today!